The Internet has matured to the
point where consumers demand an easy online
experience. ... Consumers are warning companies,
"You're going to lose my business if your web site
experience is annoying,'" says John Lee, vice
president of Hostway Inc., the author of the survey.
The consumer's list of website pet peeves:
- 93% find pop-up ads to be
annoying.
- 89% don't like installing
extra software.
- 86% hate dead links.
- 84% are annoyed by confusing
site navigation.
- 83% dislike registration
log-on pages that block free content.
- 83% said slow-loading pages
are an annoyance.
- 80% are annoyed by
ineffective site-search tools.
The aesthetics of websites was
slightly less important to them, but the numbers
were high enough to merit concern. Just under 60%
thought moving text was annoying, while 55% felt
strongly that poor choices of colors, fonts and
formats were annoying.
