How to make your web site more effective

Having listed with Google here are some other FREE ideas to help your website rankings within Australia:

http://listings.local.yahoo.com/basic.php
http://www.hotfrog.com.au/AddYourBusiness.aspx
http://www.localbusinessguide.com.au/addmybusiness/freelisting1.php
http://www.yellowpages.com.au/pages/advertise-with-us/free-listing
http://www.webfind.com.au/getlisted.asp
http://www.aussieweb.com.au/add-listing.aspx

In order to get the most out of your website you must integrate your Internet strategy into your overall business marketing and promotional activity.

Start by:

  • Putting your web address on all your business stationary

  • Listing your web address on your shop windows or work vehicles

  • Directing customers to your website with voice mail, answering machine or on hold message recordings

  • Including your web address in all your business advertising

  • Include your web address in your email signature

Once you have maximised exposure for your web address, turn your attention to your website by:

  • Updating your website regularly to encourage users to visit again.

  • Responding to emailed enquiries promptly, don't let hot leads go cold.

  • Embark on a Google ADWORDS campaign

  • Obtaining links to your website from existing established web sites.

  • Promoting special offers from your website to attract regular visitors.

  • A web address can be easier to remember than a phone number so it pays to verbalise it to your customers especially on an advertising medium such as radio.

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