You create your ads
You create ads and choose keywords, which are words or phrases related
to your business.
Get keyword ideas
Your ads appear on Google
When people search on Google using one of your keywords, your ad may
appear next to the search results.
Now you're advertising to an audience that's already interested in
you.
You attract customers
People can simply click your ad to make a purchase or learn more about
you.
Set your budget
There's no minimum spending requirement--the amount you pay for
AdWords is up to you.
You can, for instance, set a daily budget of five dollars and a
maximum cost of ten cents for each click on your ad.
Avoid guesswork
We provide keyword traffic and cost estimates so you can make informed
decisions about choosing keywords and maximizing your budget.
Pay only for results
You're charged only if someone clicks your ad, not when your ad is
displayed.
Costs
Payment in: Australian Dollars and Australia
Activation fee: $10.00
Minimum cost per click (CPC): $0.01 and up, depending on keyword
quality
Minimum cost per thousand impressions (CPM): $0.30
Forms of payment: Postpay: American Express, MasterCard, Visa, and
debit cards with a MasterCard or Visa
Prepay: American Express, MasterCard, Visa, and debit cards with a
MasterCard or Visa
Minimum payment: (applies to prepay only) $20.00
Local and regional targeting
Set your ads to appear only to people searching in a particular
region.
Now it's easy to target online customers within, say, 25 miles of your
front door.
Local business ads
Get noticed on Google Maps.
People searching for information related to your business will see
your location, contact information, and an image of your choosing
highlighted on a map of your area.
