Search Engine Recognition
There is a
misconception by new users that their website will be
immediately found by the search engines when they go
live on the Internet. Worse still - they will rank well
on search key phrases.
How most search engines
(including Google) work is by cataloging web sites by
using crawler robots. These robots can only read text
and jump from site to site using links.
If a new website does
not have any links TO it, then recognition at a slower
pace. The crawler robots cannot find the site.
After a search engine
robot reads a site, the information gathered by the
algorithm is placed on the databases. The database then
updates the search engine servers and the new
information is displayed.
 |
This
process can take up to 2 weeks (faster if
verified with Google and a sitemap file added).
Do not expect your site to display in the
generic first page results initially.
A Google Adwords
Program which will allow prompt listing |
Ranking
Large
established websites with lots of internal and
incoming external links are favoured.
This means
portal or reference sites get more weight.
New and small
websites have to battle for rankings by ensuring
their sites are optimized for Google.
The more unique the
product or service, the easier it is to be found.
If you have a product/service that is of a common
type (e.g. accommodation), the competition is fierce
and you have less chance of competing.
More information on Google
